Sixty 31st Avenue
Off Highway 101 at Hillsdale Blvd
San Mateo, CA 94403
Shop Mon - Sat 10am - 9pm; Sun 11am - 7pm
Tel: (650) 345-8222

kids club


If you're 12 years or younger, you can join the fun by registering at the Customer Service Center for the new Kid's Club Program. The membership is FREE and you'll receive special gifts when you register.  Plus as a member, you get great perks like an official membership card, birthday recognition, along with special offers and savings for the whole family. 

Registration is available at each Kid's Club Event or at the Customer Service Center, located next to Kay Jewelers.
(650) 571-1029.    

Saturday, September 20, 2014 ~ 12-3pm

Go on a marine inland voyage with Marine Science Institute.  They'll bring in live Bay fish like SHARKS, (yes sharks!), Sea Urchins, Starfish and other fish species for hands-on, close up investigation.  Plus explore unique artifacts like whale bones, baleen, porpoise skulls found in San Francisco Estuary and Pacific Ocean. The entire family will enjoy learning about the invertebrates and the local marine animals and their habitats from the experts at MSI.

Macy's Center Court

Official Kid's Club Event is FREE

Meet BoxTrolls Characters & Join in "The BoxTrolls Cardboard Challenge" to Win Free Prizes
Sunday, September 14, 2014 ~~ 1-3pm

Join us for our BoxTrolls movie event for kids and families. Meet BoxTrolsl costumed characters and pose for photos. Enter "The BoxTrolls Cardboard Challenge" to create anything you can dream up made out of cardboard, to win free prizes.  Bring your imagination and we'll supply the rest!  Everyone who participates will be entered into a drawing to win a “What’s in the Box” prize (must be present to win). Music and movie memorabilia giveaways, too.   Macy's Center Court


Donate a box of food and we'll pack up and deliver to the local food bank.


FREE Official Kid's Club Event

October 5, 2014 ~ 11am - 4pm

Bay Area baby services will share a bundle of expertise with new and expectant moms and families. Discover the latest in products, gear, and fashion. Learn from top notch financial institutions how to start a savings portfolio. Visit with health care facilities for advice on nutrition, baby care, immunizations, fitness and more.  Meet with education organizations for direction and resources in planning future schooling.  Presented by The San Mateo Daily Journal and Health Care of San Mateo, this community event is free. 


Plus, enter your child in our Baby Photo Contest - newborn to 2 years. Winner will be featured in The San Mateo Daily Journal.  Photos will be taken at the event from 12noon -3pm.  All entrants will receive a free gift, while supplies last.  Then vote for your favorite baby on Hillsdale's Facebook, starting Wednesday, October 8, 2014 until 9pm on Monday, October 13, 2014.  Rules and regulations apply. Solicitation of third party voting is prohibited and will be grounds for disqualification.  Visit http://tinyurl.com/HillsdaleBabyExpo for Official Photo Contest Rules and Regulations.


Macy's Center Court

Friday, October 31, 2014

Local children and their families are invited to a thrilling Halloween "Spook"tacular event, here at Hillsdale!

To kick-off festivities, participating stores will hand out treats to costumed children ages 12 and under.
TRICK-OR-TREAT: 5-6pm ONLY, while supplies last.

Kids will also enjoy Halloween themed special events and crafts from 5:30 - 7:00 pm.